Pay Per Click

Pay per click, or PPC advertising gives a business owner the chance of achieving top search positions almost instantly. This method of advertising brings fast traffic to even a brand new site, and can complement your existing SEO strategy by means of testing keywords, conversion rates, and other on site verticals.

You need to find many low-cost keywords to provide a decent return on investment, as the number of clicks you get on such keywords is low. Targeting low-volume keywords can be a strategy used by itself, or with high-volume phrases, as these low-cost keywords are useful to hedge when it comes to bidding on more expensive high volume key phrases. This method helps lower your average cost per click. However, there is a definite science when it comes to finding low-volume keywords that are low-cost.

“Set it and forget it” is a dangerous game when it comes to PPC, and at the offices of Best Search Engine Optimisation London, we never just set it and forget it. We are constantly monitoring results and performing ongoing optimisation. So whether you have an existing PPC campaign that is not working as well as you would like or you are starting from scratch, we are able to help.

PPC Platforms

We offer pay per click management services across the three most successful platforms which are Google Adwords, Bing Ads, and Facebook. We do not necessarily advise you to advertise on all three platforms as some will bring you better results than others depending on your business and industry.

Google Adwords

Because Google delivers results for about two thirds of all searches online their Adwords platform is the most effective pay per click vehicle when it comes to numbers. The Adwords platform is perfect for testing keywords to improve your existing SEO strategy. However because the competition on Adwords is so fierce, it is important to have a good number of low-cost low-volume keywords for a cost-effective pay per click campaign when using Adwords.

Bing Ads

Over the last few years Bing’s share of search engine traffic has grown considerably, and these days around 20% of all searches are performed through It is estimated people search Bing around 3.3 billion times per month, so this is quite a number of searches that many people overlook and concentrate only on Google traffic. The great thing about Bing Ads is they are considerably cheaper than Google Adwords. We can help you with ad creation and submission, keyword discovery and competitive research to ensure your Bing Ads campaign is successful.


Advertising on Facebook is a great way to complement your search marketing campaign. Facebook has around 933 million users who are active every day, making it the premium social media network in the world. The Facebook advertising platform allows you to spread your message to a wide range of people and target them on various demographics, including age, gender, location, income levels, and interests.

With Facebook ads you could target your audience in two ways. The first way is to use the traditional paper click method where you bid against your competitors to have your ad shown in the sidebar of users accounts. You can send these clicks directly to your landing pages.

The other Facebook advertising method is somewhat cheaper, and again allows you to advertise in the news feeds of your target audience, however instead of sending them directly to your website you encourage them to like your Facebook page. This is a good way to spread your reach on this gigantic social network, build brand awareness and give details of your promotions.

If you choose to advertise on Facebook we can help you optimise your landing pages, track your conversion rate, design and submit your ads, and monitor your results in general.

Whatever PPC platform you decide to advertise with, we will give you monthly reports on the success on your campaigns. We are also always available to answer questions and modify your campaigns. Because every campaign is different, there is no one size fits all with regards to pricing – so please get in touch with us today for a no obligation consultation.